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My latest projects
Good design is good business

Dribs ‘n Drabs | Brand Identity

Turning Point | UI/UX Design
Kimiyu | Website Design
Plume | Website Design
Sarrd | Website Design

Out & About | Brand Identity
Unofficial Rebranding | El-Arosa Tea
SaaS Experience
– Led the full design of a Point of Sale (PoS) system end-to-end, owning the product UX from
scratch.
– Played a Business Analyst role, defining approximately two-thirds of the business logic, workflows,
and system requirements for the PoS system.
– Worked on a complete Inventory Management application, focusing on usability, efficiency,
and operational flows.
– Designed and delivered SaaS-based web and mobile products from concept to production.
– Worked on AI-powered SaaS platforms, internal enterprise systems, and scalable dashboards.
– Designed multi-tenant systems, role-based access flows, and complex user journeys.
– Built and maintained scalable design systems tailored for SaaS environments.
– Improved onboarding, retention, and feature adoption through data-driven UX decisions.
– Collaborated closely with product managers and engineers to align UX with business KPIs.
Work Experience
2024 – Present
Global Experts | Business Services
Senior UI/UX Software Designer
– Led end-to-end UI/UX design for complex digital products and internal platforms.
– Applied human-centered design principles to solve usability and workflow challenges.
– Defined user flows, interaction patterns, and high-fidelity UI designs.
– Designed responsive dashboards and data-driven interfaces with accessibility best practices.
– Collaborated with product managers and developers to ensure design feasibility and quality.
– Improved overall user satisfaction by 15% and boosted feature adoption by 25% through
iterative design and feedback cycles, confirmed via analytics and usability testing.
2024 – Present
Bayed | AI Platform
Senior UI/UX Designer
– Led the end-to-end design and launch of an Al-driven platform, leading to 500+ early user
sign-ups and achieving 90%+ compliance with established usability standards.
– Established information architecture and onboarding journeys.
– Created wireframes, prototypes, and high-fidelity UI aligned with usability standards.
– Worked closely with engineering teams to ensure pixel-perfect implementation.
– Iterated designs based on user feedback, testing results, and analytics insights.
2022 – 2024
Planets Agency
UI/UX Designer
– Conducted qualitative and quantitative user research.
– Created personas, journey maps, and detailed user flows.
– Designed wireframes and interactive prototypes for web and mobile applications.
– Maintained and evolved design systems to ensure visual and functional consistency.
– Collaborated with product owners and developers to align UX with business objectives.
2020 – 2024
Dribs ’n Drabs Agency
Head of Creative Design
– Led UI/UX and visual design projects for startups and established brands.
– Defined creative direction and ensured consistent design quality.
– Worked directly with clients to translate business needs into effective user experiences.
– Reviewed and mentored junior designers.
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